Bieber’s latest album, “Purpose,” which debuted to 205 million global streams in seven days, and 224 million in its first 10 - fewer than Tidal’s count for “Pablo.” (“Purpose,” however, was not exclusive to Spotify, meaning it could also be found on iTunes, YouTube or even in record stores.) West and Tidal have, until now, effectively kept the album out of competition with recent releases by fellow pop heavyweights like Justin Bieber, the Weeknd, Rihanna and Adele, despite its impressive numbers.Īs a point of comparison, Spotify, which counts 30 million paid subscribers to Tidal’s three million global users, said its best week of streaming belongs to Mr.
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The evolving album also made Tidal - which does not have an unpaid tier for listeners but has offered free trials of up to 90 days - a destination, building on its promise of exclusive content by artists like Beyoncé and Rihanna.īut by not selling “The Life of Pablo,” or reporting its streaming numbers to Nielsen, whose data fuels the Billboard charts, Mr. West’s label and a subsidiary of Universal Music Group, said in a statement: “In the months to come, Kanye will release new updates, new versions and new iterations of the album,” calling it a “continuous process.” (A fresh version, with barely perceptible changes, appeared on Tidal without warning on Thursday.)ĭef Jam, Mr. West, an iconoclast fixated on new artistic paths and distribution systems, the soft rollout of “Pablo” allowed him to play by his own rules, which in this case included updating beats, tweaking lyrics and tinkering with the track list even after the album’s so-called release. Of those streams, Tidal said 250 million came in the first 10 days.įor Mr.
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West begins to loosen his grip on the music, releasing a traditional single (“Famous”) to radio this week and, starting on Friday, selling the album as a download and sharing it with competing streaming services, Tidal is pulling back the curtain on his experiment: Songs from “The Life of Pablo” were streamed 400 million times, globally, through Monday, according to data provided to The New York Times by the company. He’s representing a class of people who he says were duped into subscribing to Tidal.Īlso Read: 7 Biggest Tech Trainwrecks in 2015: From Tidal to Twitter to Taylor SwiftĪlleging fraudulent inducement, unjust enrichment and other claims, the suit is seeking unspecified damages.Now, however, as Mr. “Consumers were uniformly tricked into handing over their private data and credit card information by a singular mistruth,” says the suit, filed by Justin Bake-Rhett. In all, the suit claims that the supposed exclusivity of West’s album was worth “as much as $84 million to Tidal.” In the process, the complaint says, Tidal collected customers’ data, including email addresses, social media account information and “other personally identifiable information” from subscribers as young as 13 years old. West changed his tune - and made it much more widely available - a month and a half later, when “The Life of Pablo” suddenly was offered via Apple Music, Spotify and in West’s online marketplace, the suit says.īy then, the suit says, Tidal had benefited greatly, with subscriptions spiking from 1 million to 3 million in a month.Īlso Read: Jay Z's Company Slapped With $5 Million-Plus Lawsuit Over Artists' Royalties And it will never be for sale … You can only get it on Tidal.” The lawsuit, filed in federal court in California on Monday, notes that Tidal part-owner West tweeted that “The Life of Pablo” would “never never be available on Apple.
Also Read: Jay Z Claims Tidal Subscriber Numbers Were Inflated Before Purchase
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